Client

NEOGAMES

Location

Seoul, South Korea

Deliverables

Concept, Game Redesign

Industry

Technology, Education, Games

Year

2014

RealFarm Korea challenged us to redesign their famous game. Farm products you grow in the game get delivered to your door.

This is how the original game looked like. They were interested to redesign the game for the European, and US Markets.

The first quick thing to change in the game, was the background environment of the farm. Before it had a weird angle, and a heavy parallax code.

We created a mood-board in order to align with the Korean team about the vision we had over the new game Real Farm 2. It was very important to know where we need to go with the characters, the buildings, and the other elements.

As the game was digitally painted by in 2d, we tried first to redesign everything in 3D and keep the feel of the original game. We all love Hayao Miyazaki’s art and we felt that this could be the chance to build a project in that direction. In our brief was clear that we have to keep the Asian cuteness of the game, and design a modern version.

We created a mood-board in order to align with the Korean team about the vision we had over the new game Real Farm 2. It was very important to know where we need to go with the characters, the buildings, and the other elements.

Due to the rapid growth of the game, the UX was left behind. So now we had to look into updating and preparing it for further expansions.

We had the idea to create in-game packages with the whole range of buildings with different themes. The first one to research was Korean Traditional, and for that, we went to Hahoe Village, UNESCO Heritage, 13th-century settlement, and took photos and researched the Korean Traditional Architecture.

And for the future we prepared all the elements ready to be used in 3D for Augmented Reality Farming.

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