Tip Trace

Location — Amsterdam, The Netherlands
Deliverables —  Renaming, Branding, Web Design
Industry — Technology
Date — 2013

TipTrace is a brand ambassador platform. It allows companies to track performance of their ambassadors on-line and monitor their impact on conversion. TipTrace also make it possible for targeted sharing of information with interested users. Before we renamed it TipTrace was called Share2Reward.

The Character Development —  Our vision was to create a mascot that would increase brand empathy. We developed a character of a well-trained Rooster who does not share the wake up ‘Cock-a-doodle-doo’ with the entire village but targets it only at interested individuals.


The Storytelling – We presented the story of our educated farm rooster in a series of 6 comic screens. The brand ambassadors are just like our educated rooster – they get awards for their targeted sharing.

The rooster is communicating in the morning all the news, but he annoys the farmer and the animals that have no interest in all the spammy information.

The farmer is teaching the roster how to behave in order to not annoy every morning the farm.
He is advising to give the information to the targeted audience, not in a spammy selfish way.

The rooster immediately picks up the farmer’s advice. After all, it seems also more efficient. At least everybody does’t seem to mind this behaviour.

The farmer is observing closely the behaviour of our hero rooster. And he is pleased to see that the rooster is behaving nice.

The farmer is rewarding the rooster for being the most educated  rooster in the country.

The rooster is happy and he becomes the ambassador of TipTrace.

The Web Design

The Materials


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