The College of Extraordinary Experiences

 

Location — Lesna, Poland
Deliverables — Branding, Design, Merchandise
Industry —Education, Events
Date — 2016

The College of Extraordinary Experiences is a one of a kind type of conference held in the unusual surroundings of the 13th-century Polish castle. The College introduces an Immersive Education method to study experience design. We’re proud to have branded the conference and attended this amazing event where we did learn about experience design by practice.

The Video Showreel 2016 & 2017

The Logo

The owl in the logo stands for education, wisdom and magical powers. We adjusted the bird to match the poerspective of the eagle in the national coat of arms of Poland.

The Antilogo

 The Antilogo represents a Hydra, a mythological creature with 3 dragon heads. In the context of the College, Hydra stands for all fears designers have to face and conquer when staging experiences.

 

The Colors

 We chose the brand colors to fit its educational purpose yet be free from clichés. Black and white are dominant values corresponding to the elegance luxury, and high quality, while the electric lime colour stands for the innovative, fresh character of The College of Extraordinary Experiences.

The Values

 The brand values are the three symbols that the Owl of Knowledge is protecting from the Hydra of Destruction. The Hydra is trying to steal these elements in order to block us from being creative. The symbols stand for Flexible Focus, Co-Creation and Rapid Prototyping.


Flexible Focus
Shifting attention from detail to the big picture

 


Co-Creation
Having a sandbox where everyone can easily contribute.

Rapid Prototyping
Pivoting based on feedback from last iterations.

At the event

The Cards

Partners

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