Finantare Politica

Location — Bucharest, Romania
Deliverables —  Branding
Industry — Politics, Finance
Date — 2016
Photography  — Zac Ong  — Unsplash

Finantare Politica is an online platform supporting citizen’s involvement in politics. It allows you to donate money to your favourite party, making the process in a transparent and efficient. The challenge we received was to create a logo signalling trust. Donate money legally, to your favourite political party.

The Concept

We started with 3 coins in a movement aligned to the shape of the letter F. Connecting the coins with paper like material added the light and easy character to the logo.

Dark and light

We created a flat full color logos suitable for both darker backgrounds and lighter backgrounds, in order to not have the logos influenced by the image they are displayed on.

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